Viral. It used to mean a catching a bad disease that brought sickness or death. Now it means “fame and fortune” via a social media channel called YouTube.
How things have changed.
The art of going viral is moving beyond one time flukes to a formula and a process. We only have to look at the success of viral video campaigns such as “Old Spice “ to start to gain an insight into what it takes to move the viewing dial from 30 views to 30 million…. Excerpts from the original article