Did you know that almost one-quarter (22.5 percent) of all time spent online is used for social networking?
This, of course, presents a huge financial and marketing opportunity for businesses of all shapes and sizes across almost every industry worldwide. Indeed, global social commerce revenues are expected to reach an estimated $30 billion by 2015.
So how are brands capitalising on this social smorgasbord?
The results are in, and theyâ€™re somewhat mixed…. Excerpt from the original article