Left Brain, Right Brain Social Media Marketing for Dummies

There is considerable discussion these days about what role data should play in social media strategy. Now, I’m a very data-driven person. I’d like to think I don’€™t make any decisions without evidence. But, is that always the best way to drive marketing decisions? For instance, I get asked constantly about the best times of day to tweet, how many times a day to post, etc. and my answer is always the same: it depends…. Excerpt from the original article

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