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The internet has been a great resource for gathering information regarding many different topics. Experts are able to post their research and interesting insights in their fields to be viewed by the general public easily. When one does research online he or she once needed to open up many different pages and sift through many different statistics, numbers, and charts and then gather the information to form his or her own opinion. Then the invention of infographics, informative graphics, combined many relevant statistics for one topic in an easy to follow graphic. There are rules to follow, though, when constructing a graphic to improve its popularity and success when researched by the general public.
The first thing to consider when arranging an infographic should be the kind of information one wants to convey in it. Since the act of creating an infograph can be a time-involved effort, to ensure that the public will accept it and share it to friends and family the information expressed should be interesting and and down right cool. Popular topics include statistics on popular websites like social media and various websites. It is important to work within a niche of information to localize the information and aim for a particular interested audience. This can include charts of information of changes over time, or numbers of people involved in certain fields or operations and pie charts dissecting whole groups of information.
Infographics are great for internet audiences because of the arrangement of the information. Everything portrayed should not only be compelling and informative but also arranged in an easy to read format that one can easily follow. When creating a collection of information, it is easy to arrange it poorly and confusedly so that the audience reading it will have a hard time following it. The information should flow smoothly from beginning to end so that the reader does not get lost or befuddled while reading through. In the era of instant information, the internet has created in-your-face access and anything that proves itself to be an obstacle to the audience is quickly disregarded.
With the introduction of Adobe Flash, HTML5, and CSS3 infographics are now able to be interactive. Details can be portrayed in an animated menu and be programmed to provide cool information with the click of a button. This added dimension to infographics improves their popularity because of the interactivity of the user. No longer do infographics have to be static pictures of information but can now be personalized and selective and varying depending on how one chooses to operate it. These interactive infographics will gain in popularity and soon overtake the older infographics as the public will start to expect to interact with the information they access.
Infographics are popular when portraying information throughout not only the internet but also in print journalism too. They rely on creative graphics and images to help the reader understand staggering statistics and charts that could overwhelm audiences who are not used to so much information. Infographics are great for use in websites too because of their easily embedded nature and virality. With the evolution of infographics, organizations are starting to incorporate the use of HTML5, and CSS3 to provide interactivity for the user. This will only draw attention and gain in popularity as more and more infographics are created.
“Author bio: Ashley Williamson is a part-time blogger interested in topics related to infographics and planning to became an infographic designer in the future”