Measuring the Business Impact of Social Media

Excerpt from the original article

Social media is no longer a stop-and-go investment, but rather a long term strategic channel that, when integrated with other marketing efforts, allows brands to connect with users over time. Results of a recent survey we conducted find social media efforts valuable in their ability to grow brand awareness and increase dialogue with customers. In addition to spending more time thinking about how to engag…

Source :

http://blog.wildfireapp.com/2012/01/19/measuring-the-business-impact-of-social-media-infographic/

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